About Us

CHANAK: The Smartest Kid

In the dynamic world of toy manufacturing, evolution is key. At Aditi Toys Private Limited, we are thrilled to unveil our latest chapter: CHANAK, a brand designed to redefine the way children play, learn, and grow. With a vision firmly rooted in modernity and inclusivity, CHANAK is poised to be a game-changer in the toy industry.


A Vision of Vibrancy

In 2022, Aditi Toys embarked on a transformative journey to better align with our mission and connect more deeply with our cherished customers. The birth of CHANAK marks a significant milestone in this pursuit. Our new brand encapsulates the essence of vibrancy, reflecting our commitment to innovation and quality.

CHANAK: Where Play Comes Alive

CHANAK isn't just a brand; it's a promise of creativity, safety, and endless fun. Our range of CHANAK toys is thoughtfully crafted to offer children a stimulating and imaginative play experience. We believe that play is the foundation of learning, and every CHANAK toy is designed with this principle in mind.

Quality Beyond Compare

At CHANAK, quality is non-negotiable. Our toys are meticulously crafted from the highest quality materials, ensuring they are safe, durable, and, above all, fun. We understand that parents want the best for their children, and CHANAK is here to deliver just that.

The Evolution of Aditi Toys Private Limited

Aditi Toys Private Limited has come a long way since its inception in 2015 by the visionary Mr. Arvind Zala in Rajkot. Our journey has been a testament to our commitment to bringing smiles to the faces of children across the country. With an annual turnover of 30 Cr. in 2021-22, we have achieved remarkable growth, thanks to our dedication to superior technology, a talented workforce, and unwavering customer and supplier satisfaction.


Milestones Along the Way

- 2015: The journey began as Aditi Enterprise, driven by the goal of meeting customers' demand for unique, high-quality toys.

- 2017: With overwhelming customer support, Aditi Enterprise evolved into Aditi Toys Private Limited, a testament to our expanding responsibilities and ambitions.

- 2018: Recognising the market's thirst for innovation, we established a Research & Development Department equipped with a state-of-the-art Tool Room facility.

- 2020: Our commitment to delighting our valued customers led to the launch of the Retail Toys division, aligning with our core values.

- 2023: Looking forward, we envision expanding our product line to include 400+ offerings by the end of the year, along with the exciting prospect of commencing overseas operations.

A Bright Future with CHANAK

As we embark on this exciting journey with CHANAK, we are eager to witness the boundless creativity, imagination, and learning that will be sparked in the hearts and minds of children. Our commitment to delivering quality and innovation remains unwavering.

We are excited to introduce you to CHANAK, where innovation meets playfulness. Join us in this exhilarating adventure, as we continue to serve our customers and reach new heights in the world of toys.

CHANAK - The Smartest Kid.

Chanak is a Brand By Aditi Toys Private Limited - https://adititoys.com/